Marketing Plan for a New Product Essay - 1850 Words

Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is no similar existing product. It is a conventional swivel clothesline, but with an additional feature. It will have the ability to keep clothes dry when it starts to rain. This is achieved by the water sensors, which are integrated into the design. They then activate an umbrella like cover that shields the clothes†¦show more content†¦No Worries clothesline will mean that people can go out without worrying about whether or not it is going to rain and their fresh laundry will get wet again. Legal Forces My company could help the environment by employing more people. I first will have to go and get a legal representative for my new company so I make sure the company follows every legal process to be accepted in the legal system. The company will look at affirmative action, tax, and make available benefits for my employees, obey all State law where the company is based. Avoid unions and other factors that could disable my company by collaborating with my employees demand and by coming with understanding when problem occur. For example, laws to protect the consumer, employees, and Health and safety regulations, all must be obeyed. If they are not, there may be serious consequences to deal with. Technological Forces An organization must constantly be aware of technological advances in order to remain competitive and increase productivity. Technology is constantly changing, and to keep one step ahead of the market I must continually keep checks on the advances and use them to my benefit. Cultural Forces I think my clothesline will be successful, partly due to a gap in the market, but also due to the high amount of rainfall and snow in the US. For this reason, IShow MoreRelatedMarketing Plan For A New Product776 Words   |  4 Pages Marketing Plan for a new product Background In 1990, Mr. John and his family in the city of San Francisco had established SH confectionary which has grown to be a big franchisor with 10 stores in the State of California. SH confectioners are interested in adding new products to their product line to expand their business. In order to do so, Mr. John had came up with an idea of selling liquor flavoured chocolates named Grand Marnier in his storeRead MoreMarketing Plan Of A New Product1137 Words   |  5 PagesBackground It’s not too far, about one month ago we six friends were gossiping in our university. We were talking about our new term paper of marketing course. We were discussing what our topic should be. All of us gave so many ideas about our term paper objective, â€Å"Marketing Plan of a New Product†. Suddenly one of us invent the idea to production of â€Å"Date Palm Juice† in a new format which no one ever seen. All of us support the idea and it’s really nice. After that day we started our research onRead MoreMarketing Plan For A New Product2084 Words   |  9 Pageslike a good start. Presenting a new product to the market is not just described as selling and promoting. Certainly, launching a new product needs more than just that, in orders to be highly demanded by customers. Another things also contribute to making a great product: dedicated employees, good strategy, decent information systems, excellent implementation, in special when it comes to introduce a new product to a highly developed market. That is where marketing should be used, as nowadays, successfulRead MoreMarketing Plan For A New Product1357 Words   |  6 PagesWhenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channelRead MoreMARKETING PLAN FOR NEW PRODUCT4262 Words   |  18 Pagesï » ¿ASSIGNMENT ON MARKETING PLAN FOR NEW PRODUCT SUBMITTED TO: Bankim Chandra Sarker Lecturer Marketing Department, BUBT SUBMITTED BY: Rajeeb Kumar Saha ID# 13142201070 (30th) S.M Rafiqual Islam Rahat ID# 11121201529 (23rd) Mohammad Rasel ID# 12132201078(27th) MBA PROGRAM, BUBT BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216 SUBMISSION DATE: 07-01-2015 January 07, 2015 The LecturerRead MoreNew Product Marketing Plan4260 Words   |  18 PagesSYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg 3 SITUATION ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 2.1 3.0 4.0 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 4 NEW PRODUCT INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5 SWOT ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......Pg 6 4.1 4.2 4.3 4.4 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 6 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 7 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Product Marketing Plan7111 Words   |  29 PagesTABLE OF CONTENTS ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ APPROVAL LETTER †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. THE CHALLENGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Product concept and description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Characteristics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢ Strategies to be implemented†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................ †¢ Company’s strategic goals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... SITUATIONAL ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ CompanyRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreNew Product Launch Marketing Plan922 Words   |  4 PagesNew Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC StrategyRead MoreMarketing Plan for New Product Launch2326 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: Purpose

Hydraulic Fracturing or Fracking - 1319 Words

Research Paper: Fracking â€Å"A man’s errors are his portals of discovery† (Joyce). The question that arises from this quote is, are some errors worth making in hope for future discovery? One presumable error that is being practiced today is Hydraulic Fracturing (Fracking). The debate of this issue is very controversial and it is hard to decide which side of the argument is the right side. But before one can plunge into the debate, one must understand Fracking entirely. Fracking is the process of breaking shale rock deep beneath the surface of the Earth, to get the natural gas caught inside of the shale out. Fracking itself is not a bad thing, it is quite beneficial to the economy and it is causing the, â€Å"US carbon emissions [to] fall† (Elias). The problem arises in, â€Å"the method of extraction,† the things driven into the earth are, â€Å"a witch’s brew of toxic chemicals,† these chemicals are pumped, â€Å"into the shale at high pr essure† (Elias). At the end the product is the natural gas that the Fracking companies were after, but the items left behind cause the ultimate issue. On occasion the chemicals, which are pumped into the earth, leak, then the, â€Å"water from all gas wells often returns to the surface,† this water which resurfaces contains, â€Å"extremely low but measurable concentrations of radioactive elements† (Brantley, Meyendroff). For reasons listed above and many more Fracking must be put to an end because it is contributing to climate change may very well be helping globalShow MoreRelatedFracking : Hydraulic Fracturing ( Fracking ) Essay1505 Words   |  7 PagesNour Alqatami Hydraulic Fracturing Fracking process is a type of drilling water beneath the earth surface in order to access to natural gas and oil. A huge drill is used to pass through many layers of earth and rock that lie between us as the natural gas. The mixture is water, sand and certain chemicals forced into the rock at high pressure in order to force the gas out to where they can collect it. The drill can be driven into the earth either vertically or horizontally. Fracking began as an experimentRead MoreFracking Hydraulic Fracturing601 Words   |  2 Pagesquarter are grade has been studying what is fracking Hydraulic fracturing is the process of drilling down vertically to get natural gas from shale rock layers deep within the earth. Fracking produces natural gas extraction. Recent advancements for the drilling technology have led to new manmade fractures in shale plays that were once not available for exploration.(What is fracking online). I think fracking is not safe because in the areas where Frackin g is taking place, it is causing crimes whichRead MoreHydraulic Fracturing: Fracking Essay1860 Words   |  8 PagesI became interested in hydraulic fracturing, commonly known as â€Å"fracking†, after watching the documentary Gasland II. It chronicled the experiences of those who inhabit areas in proximity to active fracking wells in Pennsylvania. Detailing how their lives had been affected by the drilling. Focusing primarily on water contamination and illnesses that potentially could be linked to the chemicals used in the drilling process. By the end, I had questions about the actual process and what chemicalsRead MoreEssay on Fracking: Water Quality and Hydraulic Fracturing610 Words   |  3 Pages2010 Our Future joe cool OUR FUTURE Joe cool Intro. 105 â€Æ' Our Future 1 Hydraulic fracturing is the propagation of fractures in a rock layer caused by the presence of a pressurized fluid. (wiki 2011). This occurs naturally in nature, but the Hydraulic fracturing that I will speak of in this paper is a process being used by gas companies nationwide. Fracking is currently regulated by the EPA under the clean water act of 2005 (EPA.gov). However, this only partiallyRead More Hydraulic Fracturing: Fracking for a Better World Essay3559 Words   |  15 Pagesa process called hydraulic fracturing, or â€Å"fracking.† But this energy source is highly polarizing, with strong advocates and detractors. While there are many who believe hydraulic fracturing should not be used in the quest for natural resources, the process has a relatively low impact on the environment, and the shale gas that it produces has the potential to change the energy landscape for the better. Contrary to what environmental activists say, hydraulic fracturing is an inherently safeRead MoreFracking : The Value And Limitations Of The Hydraulic Fracturing Debate2038 Words   |  9 PagesDistinguishing Frack from Fiction: The Value and Limitations of the Hydraulic Fracturing Debate in the United States It has long been known that large amounts of natural gas reside in deep layers of sedimentary rock such as shale. However, this gas could not be extracted until recent years due to previous limitations of technology making it economically unfeasible. This is now possible due to developments in drilling technology that now allow drillers to drill horizontally. Millions of gallons ofRead MoreHydraulic Fracturing And Fracking : A Controversial Topic Across The Globe1489 Words   |  6 PagesHydraulic Fracturing or Fracking, as it more commonly known, is a very controversial topic across the globe. In the United States, its status remains the same. Hydraulic fracturing is a method of oil and natural gas production. The process includes the drilling of pipes 1-1.5 miles within the earth. After that pipe is secured and has an impermeable layer around the pipe, a tool that creates small holes within the impermeable layer is sent down through the pipe. It creates holes in the pipe that allo wsRead MoreHydraulic Fracturing, or â€Å"Fracking†, is questionable in many people’s eyes. The â€Å"Why† â€Å"How†1700 Words   |  7 PagesHydraulic Fracturing, or â€Å"Fracking†, is questionable in many people’s eyes. The â€Å"Why† â€Å"How† comes up often when hydraulic fracturing is mentioned. Fracking has been tested and proven to be an environmental safe process. Introduced in the 1940’s, hydraulic fracturing has discovered a considerable amount of oil and clean-burning natural gas from underneath the earth’s surface. Fracking contributes in providing well-needed resources from the earth’s surface to increase our country’s energy securityRead MoreFracking and the Halliburton Act Essay1132 Words   |  5 PagesIntroduction â€Å"Hydraulic fracturing involves the use of water pressure to create fractures in rock that allow the oil and natural gas it contains to escape and flow out of a well (Energy From Shale).† Fracking has served to extract natural gas and oil where other methods would not be as successful but many environmentalists argue that fracking is affecting the environment and our drinking supply of water. Although fracking is still a controversial topic, it provides Americans jobs, increases theRead MoreHydraulic Fracturing Is Risky And Dangerous For The Environment1153 Words   |  5 PagesFlint did. Well there is. Everywhere there is Hydraulic Fracturing, there is a risk that your tap water will become polluted. Hydraulic Fracturing is risky and dangerous for the environment and not worth the benefits of natural gas. Hydraulic Fracturing is a process that involves drilling a well and injecting water at high speeds to break up rocks and minerals underground and allows natural gas to flow out to be collected, according to Hydraulic Fracturing Should be Banned written by the Food and Water

Avago Technologies and Broadcom Announce

Question: Discuss about the Avago Technologies and Broadcom Announce. Answer: Introduction: Broadcom is a company that has been dominating the market by providing the required technology and engineering that ascribes to the world standards (Corporation, 2017). The company boasts of various innovations that have seen it work and collaborate with other businesses such as the Hewlett-Packard in providing the necessary technology in the market. One of the primary objectives of Broadcom is to provide technologies and infrastructure that join and connect the world (Corporation, 2017). The purpose of this report is to analyze the effectiveness of these three aspects of transportation management, namely incoterms selection consideration, carrier selection criteria and carrier relationship management for Broadcom Limited Company. The factors named above are critical to the success of companies such as Broadcom in facilitating the appropriate mode of transport thus reducing the costs in the long-run. Broadcom has a heritage of supplying technologies that are either analog or digitally based on semiconductors majoring in communications that are wireless, wired infrastructure and providing digital storage for data enterprises(Smith, 2016).The company began in 1961 as a division of the Hewlett-Packard that specialized in the production of semiconductor products. Today, the company has facilitated innovation of technologies such as the optical sensors, microwaves, and the fiber optics. The company has headquarters in both Singapore and California providing for two major markets. Broadcom merged with Avago Technologies, and the two became one in 2016 (Team, 2015).Broadcom limited has mastered the world in creating innovative technologies that are required by manufacturers of items such as Smartphones and the optic sensors used in various industries. The mobile technology has grown immensely from the efforts of companies such as Broadcom. In 2015; Broadcom was forced to exit the market as a result of stiff competition in the cellular market with companies such as Qualcomm dominating the market. Other significant players in the market who provide stiff competition include companies such as Applied Materials among others (Smith, 2016). Incoterms Selection Criteria In the publications of the international chamber of commerce, there are rules for various modes of transport and the rules are suitable for both the inland and waterway transport. However, the ICC made some amendments that were meant to ensure that the terms that were multimodal were used appropriately instead of using a repeat of the maritime conditions. In using the right term requires the seller to choose some elements that are fundamental (Malfliet, n.d.). One of the factors that are critical is the nature of the goods that is whether the products are manufactured or containerized. The mode of shipment is also crucial where the goods may be shipped or uses the multimodal. The nature of the products that Broadcom transacts with such as the wireless communications, the fiber optics, the LEDs and the optical sensors are items that can be shipped in containers for exportation. The products can also be packaged in boxes that make it convenient for shipment by the seller and sent to the buyer. However, the mode of transfer is the biggest problem. Broadcom should adopt the Delivered at the place; this is because this method of shipment allows the seller to bear all the risks till the commodities get delivered at the buyers destination. The buyer pays for all the costs associated with the customs duty and the taxes in such a place (Strong, 2013). Countries often tend to have different customs duties and taxation fees, and as such it will relieve Broadcom of such costs that have the impact of increasing operational costs. Delivered at a place is convenient as it allows the buyer to inspect the goods and see if there are any damages, whether the goods are of th e required amount and the right standard. As opposed to the other Incoterms such as the Free on Board, Delivered at a Place reduces the possibility of shifting the blame on the seller in case the products get damaged it is easy to know where they got damaged from as the products are checked at the point of entry by the buyer (Malfliet, n.d.). The goods that Broadcom sells are more of electronic and in most cases the chances of getting damaged are high. It is due to the nature of the products that makes it convenient to use the Incoterm DAP; the method also allows the buyer to have access to all documentation regarding the commodities once the goods arrive at the point of entry (Strong, 2013). The seller in this case only incurs the exportation costs. Shipment of products by air is one of the most convenient and fastest means that gets goods delivered at the buyers premises (Malfliet, n.d.). In this case, the goods that Broadcom trades in are items such as fiber optics and the silicon hardware can be shipped through the use of air. In such a case it ensures that such products are delivered on time, and as such serve the market demands though the costs with the air transport are expensive, it is the fastest. Broadcom as such can serve many markets at a go with the use of the air travel. Carrier Selection Criteria Shipment companies and the customers both strive to achieve their goals but in different mannerisms. Insurers are also important as they over the goods against risks that may arise in the process of transportation. The need for speed is a factor that is important for both the shippers and their clients (Coyle, Langley Jr, Gibson, Novack, 2012). With Broadcom, geographical coverage is an important factor more so where the customers for the products are spread in the United States which means the market served is large. The carrier thus chosen should be in a position to access the traffic across the markets with easiness so as to supply the clients with the silicon made hardware (Coyle, Langley Jr, Gibson, Novack, 2012) . Most of the Broadcom products are electronic in nature and therefore require better handling to avoid or minimize damage as most of the products are expensive. It is, therefore, important that the carrier chosen should have experience of handling such commodities with little chances of damaging the products. Availability of facilities and equipment to handle the goods that are supplied by Broadcom is another key element to consider. The carrier should have the equipment that can accommodate the hardware to be transported (Donney, 2010). Equipment such as the fork lifters for loading the packed electronics in the cargo and also the containers for both the shipment and domestic purposes are an asset for a carrier. Ability to have information shared by the carrier is also necessary more so in the case of products that Broadcom engages with which require frequent monitoring due to purposes and the functions they serve. As such it is important that the carrier have an Electronic mapping to view the cargo on transit and there should be communication between the people transporting the cargo and the carrier officers providing information on the progress of the consignment (Donney, 2010). The strength of the carrier regarding financial stability is critical for Broadcom. There is need to check documents such as the balance sheet and the income statements so as to know the future carrier prospects regarding continuity and also to assess the capability of the carrier to pay the cargo in case of damage or loss of the consignment (Donney, 2010). The freight should also charge fees that are fair as compared to other carriers in the market. It is important to note that in case the costs of a carrier are high it means that the operating costs of Broadcom will increase which has the effect of either making their products expensive as compared to the competitors (Mukherjee, 2016). On the other hand, it may have the effect of reducing the profits of the company. The carrier should also be reliable regarding delivering the cargo on time. In most cases, Broadcom would always want to deliver on time to their esteemed clients so that their customers on the other side can serve their markets and needs on time. As such Broadcom should choose a carrier that is efficient in keeping time. Carriers that have a history of being unreliable should be avoided at all costs (Donney, 2010). Carrier relationship management Outsourcing is very common for most companies due to the nature of services it offers and the convenience it provides. Broadcom should outsource with the aim of reducing the transportation costs associated with its fleet. With outsourcing, there is the effect of reducing costs of transport thus lessen the cost of production (Robbinson, 2015). Broadcom outsourcing a carrier means that the company can concentrate on the manufacture of the silicon hardware where it has expertise thus specializing more in the production. At times the damage of cargo on transit happens because Broadcom lacks the know-how and skill of handling such cargo. On the other hand, when a carrier is outsourced, it means that the carrier company specializes in transporting and handling the cargo and as such reduces the chances of damage or loss (Robbinson, 2015). Outsourcing is also often used in new markets where the company has limited knowledge of how the markets operate. Broadcom in such a case where it is serving a market that it barely understands would outsource so as to avoid the risks and uncertainties associated with transporting cargo in such a market (Nandi, Ganapathi, 2015). Type 2 partnerships would be appropriate for Broadcom particularly when its line of production is defined; it manufactures silicon made hardware for various uses. In this type of relationship, it is based on a long-term basis which means that the appropriate infrastructure gets developed over time to accommodate the nature of products produced by Broadcom. With this kind of partnership, more activities are handled, and it is an advantage to Broadcom since it means that more services get provided along the way and thus strengthens the transport infrastructure for Broadcom. In building the relationship between Broadcom and the partnership, some factors are important (Chikwava, 2012). Planning is fundamental for partnerships so as to ensure that both parties perform as per what has been planned. It is the role of Broadcom to ensure that there is a plan as to how the transport system will work for it to avoid inconveniences in future. The role of communication is important for Broadcom and the partner. The need for sharing information that is critical for decision making cannot be ignored if partnerships are to work efficiently. In such associations, it is also important that the risks be shared equally and also the same should apply for benefits. As such it ensures that burdens do not fall only on one party which may ruin the success of partnership (Chikwava, 2012). Trust is a virtue that strengthens partnership; Broadcom should act in the best interest of the partner. It is trust in most cases that facilitates proper functioning of partnership as both parties believe each other in their operation knowing that there is nothing that is hidden. In transportation, there is the need for immense trust and cooperation as at times there may be a breakdown of the system and it is the role of the parties to have tremendous faith in each other. Conclusion Broadcom limited has been in the market for more than 56 years in providing semiconductor technologies (Corporation, 2017). However, some aspects are important in operating such a company such as the Incoterms that it uses in moving its cargo to various destinations. The appropriate choice of an Incoterm such as the Delivered at the point ensures that the cargo is safe and facilitates inspection while air transport ensures that the product is delivered faster where urgency is necessary (Malfliet, n.d.) The selection criteria for a carrier is also required where factors such as the availability of equipment to accommodate the goods in transit and also the experience of a carrier to reduce chances of damaging the products. The flow of information is also required for the carrier in the process of transporting the cargo to the destination so as to keep the client at bay on the progress of the load (Donney, 2010).Outsourcing is considered sufficient by most companies due to the specialization it offers in providing customized services to the customer outsourcing. For a company such as Broadcom, it is vital to outsource transportation is it reduces the cost of transport which on the other hand reduces operating costs. However, with outsourcing, there is the need for partnerships designed to reduce the expenses in the long-run and also providing other many services to Broadcom limited. References Chikwava, K. (2012). Sustaining contractual business (1st ed.). [Place of publication not identified]: Xlibris Corp. Corporation, B. (2016). Avago Technologies and Broadcom Announce Preliminary Election Results of Broadcom Shareholders. GlobeNewswire News Room. Retrieved from https://globenewswire.com/news-release/2016/01/26/804526/0/en/Avago- Technologies-and-Broadcom-Announce-Preliminary-Election-Results-of-Broadcom- Shareholders.html Corporation, B. (2017). Company History. Broadcom.com. Retrieved from https://www.broadcom.com/company/about-us/company-history/ Corporation, B. About Us. Broadcom.com. Retrieved from https://www.broadcom.com/company/about-us/ Coyle, J., Langley Jr, C., Gibson, B., Novack, R. (2012). Supply chain management (1st ed.). Mason, OH: South-Western Cengage Learning. Donney, T. (2010). carrier selection criteria (1st ed.). Retrieved from https://www.agcs.allianz.com/assets/PDFs/risk%20bulletins /ARC_RB17_en_Carrier_Selection_Guidelines.pdf Malfliet, J. Incoterms 2010 and the mode of transport: how to choose the right term (1st ed.). Retrieved from https://www.cutn.sk/library/proceedings/mch_2011/editovane_prispevky/malfliet-163-pdf Mukherjee, K. (2016). Supplier selection criteria and methods: past, present and future. International Journal Of Operational Research, 27(1/2), 356.https://dx.doi.org /10.1504/ijor.2016.078470 Nandi, S., Ganapathi, S. (2015). Logistics management (1st ed.). New York [u.a.]: Oxford Univ. Pr. Robbinson, A. (2015). 4 Core Benefits of Outsourcing Transportation Management. Transportation Management Company | Cerasis. Retrieved from: https://cerasis.com/2015/07/29/outsourcing-transportation-management/ Sikka, P. (2015). Avago Announces Acquisition of Broadcom Today, a $37-Billion Deal - Market Realist. Marketrealist.com. Retrieved from https://marketrealist.com/2015/05/avago-acquire-broadcom-37-billion/ Smith, L. (2016). Avago Completes Acquisition of Broadcom | StorageReview.com Storage Reviews. Storagereview.com. Retrieved from https://www.storagereview.com/avago_completes_acquisition_of_broadcom Strong, S. (2013). Incoterms-2010-DAP-DAT-or-DDP-Is-it-D-for-Dangerous. Strongandherd.co.uk. Retrieved from https://www.strongandherd.co.uk/international-trade-articles/april-2013-incoterms-2010-ndash-dap-dat-or-ddp-is-it-d-for-dangerous/ Team, T. (2015). Forbes Welcome. Forbes.com. Retrieved from https://www.forbes.com/sites/greatspeculations/2015/06/02/broadcom-to-be-acquired-by-avago-in-record-tech-deal/#31962bdf3e13

Unseen Poem Analysis free essay sample

unseen poem analysis. In this poem Simon Armitage shows he is not yet ready to leave his mother by saying mother. any distance grater than a single span requires a second pair of hands this second pair of hands he requires are his mothers therefore telling us he still needs his mother. hows his anxieties about leaving home by the way he talks about the way he talks about the tape measure, You at the zero-end, me with the spool he talks about the tape measure as if it were the umbilical cord which at birth attached him to his mother, this relates to his anxieties about leaving home because the first anxieties what he and his mother faced were at birth when they first became their own person and were separated, this is related to his anxieties now since he is being separated by his mother by a further distance than the first time which is why he talks about the measuring tape and them measuring acres of walls as an acre is a huge distance which gives an impression of vast empty spaces. We will write a custom essay sample on Unseen Poem Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Armitage refers a lot to distances, this is not only because of the fact they are physically measuring stuff but he knows that the distance between their physical closeness has gotten greater and it is as if he is measuring the distance between him and his mother. Armitage uses a metaphor to explain the relationship between him and his mother unreeling years between us. anchor. kite. he is saying his mother is the anchor and he is the kite, and his mother was what was keeping him to the ground and he is scared if this anchor disappears he will fly away, in other words his mother was keeping him right and he is scared he is going to do wrong since he is now independent.When Armitage uses the term space-walk this gives us an impression on how empty the house is as space is a huge and uninhabited place, when he says to fly or fall this demonstrates his anxieties that he may not be able to survive on his own without care and help from his mother as he has always had it. although this poem is not full of emotional language we are still able to see Armitage reluctance to leave his mother through his powerful metaphors and connections between measurements and the distance between Armitage and his mother. this poem relates to any person who is leavi ng home for their first time as it shows all the anxieties of the first time of stepping into the world on your own.

The Right Marketing Strategy Role for Any Organization

Citizens United - A Primer on the Court Case

Citizens United - A Primer on the Court Case Citizens United is a nonprofit corporation and conservative advocacy group that successfully sued the Federal Election Commission in 2008 claiming its campaign finance rules represented unconstitutional restrictions on the First Amendment guarantee of freedom of speech. The U.S. Supreme Court’s landmark decision ruled that the federal government cannot limit corporations - or, for that matter, unions, associations or individuals - from spending money to influence the outcome of elections. The ruling led to the creation of super PACs. â€Å"If the First Amendment has any force it prohibits Congress from fining or jailing citizens, or associations of citizens, for simply engaging in political speech,† Justice Anthony M. Kennedy wrote for the majority. About Citizens United Citizens United describes itself as a being dedicated to the goal of restoring government to U.S. citizens through education, advocacy, and grassroots organization. â€Å"Citizens United seeks to reassert the traditional American values of limited government, freedom of enterprise, strong families, and national sovereignty and security. Citizens Uniteds goal is to restore the founding fathers vision of a free nation, guided by the honesty, common sense, and good will of its citizens,† it states on its website. Origins of Citizens United Case The Citizens United legal case stems from the groups intention to broadcast â€Å"Hillary: The Movie,† a documentary it produced that was critical of then-U.S. Sen. Hillary Clinton, who at the time was seeking the Democratic presidential nomination. The film examined Clintons record in the Senate and as the first lady to President Bill Clinton. The FEC claimed the documentary represented electioneering communications as defined by the McCain-Feingold law, known as the Bipartisan Campaign Reform Act of 2002. McCain-Feingold prohibited such communications by broadcast, cable, or satellite within 30 days of a primary or 60 days of a general election. Citizens United challenged the decision but was turned away by the District Court for the District of Columbia. The group appealed the case to the Supreme Court. Citizens United Decision The Supreme Court’s 5-4 decision in favor of Citizens United overruled two lower-court rulings. The first was Austin v. Michigan Chamber of Commerce, a 1990 decision that upheld restrictions on corporate political spending. The second was McConnell v. Federal Election Commission, a 2003 decision that upheld the 2002 McCain-Feingold law banning â€Å"electioneering communications† paid for by corporations. Voting with the Kennedy in the majority were Chief Justice John G. Roberts and associate justices Samuel Alito, Antonin Scalia and Clarence Thomas. Dissenting were justices John P. Stevens, Ruth Bader Ginsburg, Stephen Breyer and Sonia Sotomayor. Kennedy, writing for the majority, opined: Governments are often hostile to speech, but under our law and our tradition it seems stranger than fiction for our Government to make this political speech a crime. The four dissenting justices described the majority opinion as a rejection of the common sense of the American people, who have recognized a need to prevent corporations from undermining self-government since the founding, and who have fought against the distinctive corrupting potential of corporate electioneering since the days of Theodore Roosevelt. Opposition to Citizens United Ruling President Barack Obama leveled perhaps the most vocal criticism of the Citizens United decision by directly taking on the Supreme Court, saying the five majority justices â€Å"handed a huge victory to the special interests and their lobbyists.† Obama lashed out at the ruling in his 2010 State of the Union address. With all due deference to separation of powers, last week the Supreme Court reversed a century of law that I believe will open the floodgates for special interests - including foreign corporations - to spend without limit in our elections, Obama said during his address to a joint session of Congress. I dont think American elections should be bankrolled by Americas most powerful interests, or worse, by foreign entities. They should be decided by the American people, the president said. And Id urge Democrats and Republicans to pass a bill that helps to correct some of these problems. In the 2012 presidential contest, though, Obama softened his stance on super PACs and encouraged his fundraisers to bring in contributions to a super PAC that was supporting his candidacy. Support for Citizens United Ruling David N. Bossie, the president of Citizens United, and Theodore B. Olson, who served as the group’s lead counsel against the FEC, described the ruling as striking a blow for freedom of political speech. â€Å"In Citizens United, the court reminded us that when our government seeks ‘to command where a person may get his or her information or what distrusted source he or she may not hear, it uses censorship to control thought,’† Bossie and Olson wrote in The Washington Post in January 2011. â€Å"The government argued in Citizens United that it could ban books advocating the election of a candidate if they were published by a corporation or labor union. Today, thanks to Citizens United, we may celebrate that the First Amendment confirms what our forefathers fought for: ‘the freedom to think for ourselves.’†

The Black Hawk War in Utah Essay Example | Topics and Well Written Essays - 750 words

The Black Hawk War in Utah - Essay Example Lyman states that the relationship between the Indians and the white settlers who were mostly Mormons was quite rough (12). Some of the southern Paiutes even converted to Mormonism. However, the Ute Indians had general hostilities with the Mormons and the settlers. During the Black Hawk War, Navajo Indians increased the hostilities by attacking Dixie ranches. Many Mormons and white settlers were killed in inhumane manner. The Indians were ruthless in their attacks. Winkler states that most of the white settlers armed themselves against the Indians and carried out revenge attacks without involving the US government. Indian villages were raided and razed down by church militias. The farms belonging to the Ute Indians were razed down leading to many deaths due to famine between 1866 and 1869. Winkler states that on 18 July 1865, Mormon militias killed tens of Native Americans including women and children (13). Furthermore, the Indians that were captured during cattle raids were exposed to extreme torture methods in order to reveal the place where other tribes were hiding. Lyman further states that Indian warriors captured white traders en route to parts of southern Utah killing them (7). The major causes of the black hawk war were pressure on Indian settlement populations, destruction of ecosystem and Indian subsistence leading to starvation. This was due to white Settlement expansion and latter day saints in open war with Native Americans. Peterson asserts that the major cause of the war was the pressure on Indian tribes in Utah (14). Since 1837, white settlers had been pushing native Indians from their homeland in the native reserve. South Utah was one of the major areas that were affected. The Ute and Navajo who used to plant corn for food were hugely affected as they lost their land to Mormon ranches. The Ute led by a young chief called black Hawk started to carry out attacks on the Mormon settlements in order to steal cattle for their food. Lyman, on the othe r hand states that Mormon militia due to suspicion attacked some Indian tribes that were seen to be friendly to the Mormons in central Utah (19). These include the Koosharen who were commonly known as the horseless Ute. During the black hawk war, there was an emergence of what was commonly referred to as the Frontier justice for those who were thought to have committed crimes, witch-hunts. Lack of federal soldier’s aid to help end the war was due to the inability to differentiate between friendly and enemy Indians. Reeve states that the system of justice in Utah was crucial as a cause of war. Reeve states that the white’s had formed a militia in order to protect their interests and deal with conduct amongst themselves administered the system. The justice system during the black hawk war led to white settlers to engage in excess in legal constraints. Indian women and children were also killed after being caught as captives. In addition to this, the legal authority was a ccused of excesses. However, the legal system would let these blatant forms of murder and human rights abuses unpunished. Winkler states that Indians chiefs had their own system of justice. In the case of Joseph and Robert Perry’s murder, Indian chiefs prosecuted the Navajos who had participated in the murder by punishing them (6). However, Winkler states th